Trade Shows across Europe
International exhibitions & trade fairs
- 20+ events across seven European markets
- Approximately €670K annual event budget
- 500+ qualified B2B leads at Emaldo*
My role
I coordinate trade-show participation across Europe, bringing together organisers, suppliers and internal teams from preparation to delivery. My work covers booth planning, shipments, registration, event communication, team briefings, hospitality and on-site coordination.
I also help decide where to exhibit and why. I introduced a KPI framework covering thought leadership, corporate visibility, sales generation and sponsorship/partner value, using clear objectives and post-event results to recommend future participation and investment.
Outcome
At Emaldo, I built a shared lead-capture* process with the Digital Lead and connected it to the CRM. I onboarded Sales to use it, capturing each contact’s interests and agreed next steps. These events also increased brand visibility and strengthened the brand’s credibility across multiple markets.
*The lead-capture implementation generated 500 leads within five months.
