Brand Activations

FRANCE

• 100+ activation locations
• Multi-brand consumer campaigns
• Teams of up to 10
• Shopper marketing & sampling
• Field Activation Supervisor

My role

At Strada Marketing, I delivered more than 100 brand activations across France, from in-store demonstrations and sampling to street marketing and branded consumer events. I represented well-known brands including SPAR, Le Petit Marseillais, Colgate, Knorr and La Française des Jeux.

I was promoted from Brand Ambassador to Field Activation Supervisor, leading teams of up to 10 people. I briefed staff, assigned positions and ensured every activation reflected the intended product message, customer approach and brand standards.